45% of landing pages didn’t repeat the strong promotional copy found in the email, thus failing to reinforce the call-to-action that prompted the email recipient to click a link in the first place.*

Integration across advertising, catalogs, packaging, POP, websites and direct marketing is old hat. Today’s integration includes social marketing methods such as email, podcasts, RSS feeds, YouTube.com, FaceBook and Myspace (just to name a few). And it’s more than just pasting your brand’s logo and tagline across all media. Social media like email is different and requires different yet consistent messaging. It’s highly interactive and unpredictable, requiring a corporation to be honest and transparent with its customers.

Landing Pages and Beyond

Your message doesn’t have to stop at the email. Consider how much more effective it would be to offer additional information or a product sample. Then, link them to a section of your website with supporting research on the product or a landing page containing an order form where they can get a product sample for themselves and send one to a colleague or friend.

It’s all about creating desire, fulfilling that desire and converting customers into fans. Call us at (312) 850-1589 to see an integrated marketing diagram sample.

*“Eight Seconds to Capture Attention: Silverpop’s Landing Page Report,” 2007

 

Integration

Integration is key to maximizing the potentional of email campaigns.

Permission

Learn more about what permission really is and how to get it.

Results

Why email marketing works.