51.2% cited previously opening an email from the sender and finding it valuable as the top reason for opening a message, making the marketer’s previous behavior the No.2 consideration.*

Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

90% of users will use email to engage in and determine the value of a relationship with a company.**

Why email marketing works:

• It’s cost effective — While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
• It’s immediate — Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant — Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measurable — More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

*Return Path, 2007
**Jupiter Research, 2006

 

Integration

Integration is key to maximizing the potentional of email campaigns.

Permission

Learn more about what permission really is and how to get it.

Results

Why email marketing works.