Gourmetceuticals, LLC:

Brand Building Blocks for the Nutraceuticals Market

Gourmetceuticals, LLC is a US-based culinary technology spin out from International Farmaceutica Cantabria S.A. (Madrid), which has marketed new technologies to improve health and well being for the past 25 years.

Gourmetceuticals has an extensive portfolio of evidence-based culinary technologies that help differentiate products in both the gourmet functional food and premium veterinary food categories.

We created a scientific and dynamic look for the Gourmetceuticals brand to visually confirm the scientific evidence behind their products. Most companies in this market do not go to the extent that Gourmetceuticals has with pre-clinical and clinical trials prior to launching their products. This company has the science to back up their claims so we created a brand look that is scientific yet still bold and exciting.

Deliverables:

Brand Identity – We provided competitive research, analytical and creative sessions in the creation of the new look and feel for all Gourmetceuticals’ materials. We used modern typography and a combination of colors and imagery that’s professional and scientific.

Photography – We directed two photographers to document both the scientific and nature aspects of Gourmetceuticals. Our photo sessions in Madrid focused on the laboratory and manufacturing aspects while our sessions in Central America focused on the plantations and natural origins of the products.

Video – We directed videographers in Madrid and Central America to create two videos for Gourmetceuticals: one targeted towards marketing and one towards the science of the products.