Spotlight Business Affairs:

Upstaging the 800-Pound Gorilla

Spotlight Business Affairs, Inc. was poised to take on the biggest competitor since David met Goliath. Spotlight had the goods and the people: better software, 24/7 support, and the most experienced and friendly employees in the business. What Spotlight needed to gain even more momentum was a serious image that supported their professionalism and expertise.

We conducted a communications audit of their existing tools, reviewed the competition, interviewed employees and clients, and built a solid design platform to support the new identity and sales collateral.

Using their new identity and sales collateral, Spotlight is stealing the limelight.

Deliverables:

Corporate Identity – Deliverables included stationery; logo sets for spot color, CMYK, and Web; standard image collection and corporate font selections.

Positioning and Sales Collateral – We created a capabilities brochure that turned the focus back to the customer, and positioned Spotlight as a serious contender in the talent affairs industry.