G Force Global Technologies, Inc.:

Trade Name & Brand Development for IT Market

G Force provides high-level analytic and technical services to corporate owners of Unisys mainframe systems. They engaged MondoVox to develop a trade name and brand for a new subscription-based analysis service they created for their customers.

MondoVox began by conducting a competitive audit, brand profiling and creating the CapShot^SM trademark and brand strategy.

After the initial branding project, we rolled right into the CapShot set of sales and marketing tools including brochure, trade show posters, premium items and website interface to the CapShot subscription service.

Brand Naming – We provided competitive research, analytical and associative creative sessions in the creation of product naming for this new service.

Brand Identity – We used modern yet friendly typography and a combination of colors and imagery that’s both high-tech and human.