Excello Products, LLC:

A Polished Look for Products That Shine

We partnered with Excello Products to strategize, develop and implement packaging for a complete line of microfiber cleaning products targeted to grocers.

Deliverables included brand naming, trademark development, package design, packaging graphic system, product color advice, several graphic approaches and full prototype sets. We also created a secondary design targeted to big box retailers.

Brand Naming – We provided competitive research, analytical and associative creative sessions in the creation of product naming for this new service.

Brand Identity & Package Design – We used bright colors, bold typography and unique packaging elements to create this unique identity.