Excello Products, LLC:

Creating a Shiny New Brand for an Old Category

MondoVox worked with Excello Products, LLC to develop a new line of microfiber cleaning products targeted to grocery retailers.

We handled product naming, trademark development and branded packaging that would resonate with grocers. Our own competitive research guided our naming and packaging approach — to stand out from the competition by being unique and colorful and by providing cutouts so consumers can touch the product without opening the boxes.

We developed coordinating sales materials and later used color-coding to extend the family to include a wide variety of cotton products.

Brand Naming – We provided competitive research, analytical and associative creative sessions in the creation of product naming for this new service.

Brand Identity – We used bright colors, bold typography and unique packaging elements to create this unique identity.