Excello Products, LLC:

New Life for Old Categories

Evia™ is the brand name for several new lines of microfiber textiles from Excello Products. The existing home textile product category is filled with traditional fiber-based products and is ripe for new ideas. We created a brand identity that can be used across multiple categories and styles whether modern or traditional, tabletop or bath.

Brand Naming – We provided competitive research, analytical and associative creative sessions in the creation of product naming for this new line.

Brand Identity – We used a modern-style script typeface combined with current fashion colors.