Excello Products, LLC:

Exciting Look for a Dry Product

How does a national drugstore chain maximize sales on an end cap devoted to loss leaders? Excello Product’s solution to this dilemma is to place related, high-end Evia® brand microfiber spa towels on the end cap, alongside the loss leader, such as house brand hair care products.

The end cap challenge resulted in our development of two display bins in full and partial end cap widths. Designed to rest on the shelves of end caps, the displays are a way for the merchant to generate profits in proximity to promotional loss-leaders. The detachable header also allows additional bins to be placed on lower shelves.

Packaging Graphics – The Evia® spa line of towels are packaged in travel bags and positioned differently than other Evia® items. We created a look with rich colors and clear, modern typography to reach upscale consumers.

Display Graphics – The Evia® dump bin graphics are easy to read and produce.

Sell Sheets – With consistently designed sell sheets, sales reps can review the line with buyers more easily.