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Excello Products
LLC:
Romanticizing the Practical Product
Create
packaging that sells very different product benefits? No
problem!
Excello Products’ Evia® brand table
linens is the first product line that combines the high
quality softness and drape of expensive damask with the
durability of plastic picnic protection required by moms
and kids.
Our challenge was to create packaging that
sells both features.
To sell this unique combination of features,
we paired timeless romanticism with microfiber benefits
without weakening either. Dramatic color schemes, clean
typography, romantic imagery combined with close-ups of
that most ominous dinner mishap – the red wine spill
– created a powerful dual message.
From weddings to family reunions, Excello’s
Evia® brand table linens now take care of business and
let everyone focus on good food and each other.
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