Gourmetceuticals, LLC:

Grabbing Attention on the Show Floor

Creatively extending the new Gourmetceuticals, LLC brand to booth and video design allowed us to illustrate that — even for a start up company — consistent brand implementation and great design is critical to launching those first discussions with prospects. At the first event, several prospects actually perceived Gourmetceuticals to be a well-established company. In fact, these same prospects asked how they had not heard of Gourmetceuticals before the show. They even brought colleagues to the booth throughout the show, proving once again, that first impressions really do count.

Ongoing booth promotions include hybrid CD-ROMs and actual gourmet granola containing Gourmetceuticals’ ingredients.

Booth – We designed the booth using a modular system to allow use in a variety of venue footprints at trade shows from Chicago to the Netherlands.

Video – We directed videographers in Madrid and Central America to create two videos for Gourmetceuticals: one targeted towards marketing and one towards the science of the products.

Hybrid CD-ROMs – CDs containing video and connectivity to a database of scientific literature support Gourmetceuticals’ product claims.

Food Promotion – Nothing sells new food ingredients like actually being able to taste them in real food products. We developed a co-branded look for a new gourmet granola by Nuts Are Good! and the scientists at Gourmetceuticals.