Ripon Printers:

Revamping Catalog/Book Printer for Market Expansion

After the initial rebranding and repositioning project, we rolled right into Ripon Printers’ first set of sales and marketing tools, including capabilities brochure, sell sheets, case studies, trade show booth, newsletters, direct mail and website with online project quoting.

Imagery and other brand assets were procured during the initial branding project and we’re continuing to help them roll out additional sales tools.

Capability Brochure – We designed a handsome capabilities brochure that speaks to the capabilities of Ripon as well as their people services skills.

Sell Sheets – Matching sell sheets extend the possibilities for the sales force.

Case Studies – Ripon’s many satisfied customers speak volumes for Ripon’s printing capabilities and customer service. We let the customers do the selling through this compilation of winning case studies.

Trade Show Booths – We created both tabletop and floor-standing pop up displays for Ripon’s future trade shows.

Direct Mail – Ripon routinely conducts seminars and attends events where our mailers have helped to get out the messages.

Newsletter Template – We provided Ripon’s internal department with a newsletter template and usage guidelines as well.

Website – The icing on the cake is the website we created that included online quoting forms.