CCC Brands:

Putting Bad Guys to Good Use

CCC Brands is a specialty foods product manufacturer providing diverse products for both wholesale and retail.

They asked MondoVox to develop a branded approach for “The Spice Outfit,” a new line of gourmet spice blends and meat rubs initially for the Chicago gift and specialty markets. CCC Brands developed the blends around the concept of the prohibition-era Chicago mafia.

Working closely with CCC Brands, MondoVox created a look and feel that exemplifies police documents from that period. We also wrote copy with tongue-in-cheek mafia references to appeal to the target demographic of mob aficionados.

Branded components include packaging and an online catalog.

Brand Identity – We used imagery and typography based on photographs and printed materials of the Chicago of the ’20s and ’30s.