Spotlight Business Affairs, Inc.:

Setting the Stage for Spotlight

Spotlight Business Affairs, Inc. was growing at lightning speed and quickly gaining ground on their competitors who were well established in the industry. The only thing Spotlight lacked was clear communications and thorough sales collateral.

We partnered with Spotlight to examine and organize all of their services for advertising agencies into three primary service areas: talent payment, broadcast traffic and business affairs. We conducted interviews with employees and clients, researched all the competition, and launched a brand architecture and style that would open doors and win hearts.

Using their new identity and capabilities brochure, they’re now shaking things up even more, and on their way to being front and center.

Positioning & Capabilities Brochure – We created a capabilities brochure that turned the focus back to the customer, and positioned Spotlight as a serious contender in the talent affairs industry.

Rate Book – We created their rate book containing 130+ pages of complex rate tables for TV and radio.

Industrial Rate Brochure – Targeting in-house media departments, we created the industrial brochure to be brief and easy to use.