Superior American Mat Company:

Boot Tray Label and Dump Bin

Superior American’s unique scalloped boot tray design called for a bold and eye-catching label and a dump bin that showed multiple used for this versatile produt.

We worked with Superior to determine the best options that would allow them to promote the boot tray across seasons and departments and improve year-round revenues — something that would stand out in the busy home center environment.

We then developed this cross-merchandising design for a dump bin, allowing it to be placed in garden and pet departments, as well as the traditional winter accessories department.

Now, kids, Labradors and gardeners can all have a stylish spot to contain their messes.

Labels – A die-cut label was designed to allow the product to show around the boots in the photography.

Dump Bin – A unique dump bin design provides cross-merchandising opportunities for retailers.

Photography – Colorful photography was used to show product usage from a unique perspective.