Superior American Mat Company:

Changing Perceptions, Step-By-Step

Sixty-year-old Superior American Mat Company was primed to reinvigorate their floor protection packaging, POP and sales tools.

Superior’s products were innovative but they needed to attract more attention to maintain their number one position against increasing global competition.

We created a streamlined, upscale and dynamic look across modular sales materials to differentiate them from current and future competition.

The payoff was immediate. Orders followed at the next trade show and gut reactions ranged from “Wow, you guys have come a long way!” to “I never knew floor coverings could be this cool.”

Of course, we knew that.

Positioning and Brand Development – We completely revamped the look and feel of materials associated with Superior. This dramatic transformation has already gardnered the attention of upscale retailers.

Photography – Close-up and sensual is the way we chose to showcase Superior's products.