Superior American Mat Company:

Trapping Customers with Colorful Labeling

Superior American is always developing unique and interesting new products, one of which was the Trapper Mat.

Based on the success of the packaging and dump bin we did for the boot tray, we designed a unique product label and bin for the Trapper Mat.

Labels – A die-cut label was designed to allow the product to show around the boots in the photography.

Dump Bin – A unique dump bin design provides a colorful way to grab customers' attention in the aisle of the biggest of big box retailers.

Photography – Colorful photography was used to show product usage with actual muddy boots.