The Spice Outfit

The making of a mob hit.

CCC Brands, a specialty foods product manufacturer, developed a line of retail spice blends and rubs for the gift and tourism market. Using the theme of gangster activity in Chicago in the ’20s and ’30s, CCC asked MondoVox to develop a branded approach that would be called “The Spice Outfit.” We created a design that looks historical with tongue-in-cheek gangster references to appeal to the key target demographic of mob aficionados.