Using postcards to get in the door.
Using a broad series of postcards, we hit most of the hot buttons of benefits managers. We also spread the campaign out over many months to allow sales time to follow up.
Our research showed that the vast majority of RPA’s competitors used stock photographs of standard office people in their marketing materials. We chose to combine conceptual stock illustrations with headlines hitting key pain points experienced by prospects. This saved the expense of custom illustrations while also setting Recchia Pension apart from the competition.